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Make a thumbnail that matches the content

A small image should communicate one recognisable idea.

Studio handbook2 min read
The useful starting point

A small image should communicate one recognisable idea.

Start with the right information

Choose the subject and one short phrase, if needed. Keep the image honest about the content a person will see after opening it.

Put it into practice

Use a simple composition with clear separation between foreground and background. Check the design at the actual small display size.

Check before you share

Export at the destination’s required dimensions. Verify that cropping does not remove a face, product or essential word.

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