The useful starting point
An opening should match the useful information that follows.
Start with the right information
Identify a concrete problem or result your audience understands. Draft a question, a short demonstration or an accurate promise about that result.
Put it into practice
Choose the opening that can be supported by the next scene. Keep the language natural and avoid urgency or claims that the product cannot justify.
Check before you share
Read the full script aloud and time it. Revise the body and ending together so the reel remains coherent after the opening changes.
Original guidance for this installation. Connected services, available formats and prices are shown in the workspace before you use them.