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Start a logo with a clear brief

A useful mark should remain recognisable at a small size.

Studio handbook2 min read
The useful starting point

A useful mark should remain recognisable at a small size.

Start with the right information

Describe the organisation, its audience and where the logo will appear. Choose a simple direction and avoid imitating another organisation’s distinctive mark.

Put it into practice

Review a few variations on light and dark backgrounds. Check the smallest version, including how it appears next to your site name.

Check before you share

Keep the original editable or highest-quality file and a suitable export. Review permissions before using artwork commercially.

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